Why We Launched an Internal Initiative That Gives Our Employees a Week of Creative Freedom and Two Hours Daily to Innovate
In a world that’s evolving at unprecedented speed, the ability to innovate has become a necessity not a luxury That’s why we launched a bold internal initiative: every employee in our company is granted one full week each year for creative freedom During this week, they step away from their usual responsibilities to pursue any idea, project, or concept that excites them no constraints, no directives just pure innovation
Additionally, we’ve embedded this mindset into our daily culture by allocating two hours each working day exclusively for employees to innovate, explore, and experiment beyond their day-to-day tasks
Creativity Doesn't Thrive Under Pressure
Routine and repetition, while essential for stability, often stifle creativity. We wanted to create a safe space where employees could explore ideas without the pressure of KPIs or deadlines. We believe that real innovation flourishes when individuals are given the freedom to experiment without the fear of failure
Empowerment Not Instruction
We don’t dictate what employees should work on during their creative time. We place complete trust in their curiosity and judgment. Some may build internal tools to improve workflows. Others may design entirely new products, propose customer experience enhancements, or even prototype bold business concepts.
Why Now ?
Rapid market transformation : Staying ahead requires constant ideation
Uncovering hidden talent : This initiative revealed surprising capabilities in teams often focused on execution
Boosting engagement and loyalty : When people feel their ideas matter, their connection to the company strengthens
Early Impact
A noticeable increase in enthusiasm, collaboration, and initiative
Promising internal projects emerged from individual passion
A growing culture of curiosity, experimentation, and cross-team dialogue
Looking Ahead
We're already planning to expand the initiative by enabling more collaboration during these creative windows and offering formal support to incubate promising ideas. We believe the companies that thrive tomorrow are those that invest today—not just in results, but in minds.
In concthis initiative isn’t a one-time experiment. It’s a core part of our vision to build a workplace culture rooted in trust, creativity, and growth. The best innovations often begin with a simple question: “What if ? and we’re giving our people the time and freedom to answer it, every single day